Real Estate Marketing Ideas for Brokers and Agencies


The world that we live in is getting more and more digitalized by the hour. This is something that every industry (including real estate) should get accustomed to. Also, with the global pandemic at our hands, things seem to be spiralling out of control in many areas. One thing is certain, while it had its ups and downs in the past, the real estate market is essential to the survival of our economy. Those who intend to spearhead it in the future need to pick up a couple of life-saving ideas.

  1. Providing value

The best way to start earning customer loyalty is to provide them with value. This value comes in the form of tools and resources. When it comes to tools, you could make a calculator that, after some basic info, gives them the value of their own home. You could also provide them with a financial calculator, making an accurate estimate of how much home they could actually afford. As for resources, you might want to start a blog. This way, you can provide value by providing first-hand information to your staff. Also, offering free quotes is one of the most traditional ways for you to provide your audience with something of value.

  1. Start a poll

One of the simplest ways to figure out what your audience wants is to simply ask them. However, this gives you so much room for creativity. For instance, instead of just starting a poll with your customers, you could interview local residents of the area in which you are selling a property. This way, you can give your audience a bit of immersion in the plights of the local population. You can also give them an idea of what a local demographic is really like. Starting a community online can also move you a step further in this direction. With clever use of tags and hashtags, you can make people involved even without them being aware of it. Needless to say, it all works to your benefit.

  1. Digital marketing is more important than ever

Keep in mind that even after the pandemic is gone, it might take a while until the world regresses to its default state. People will still avoid traveling and socializing with strangers, which means that house tours may become somewhat less common in the nearest future (at least for a while). However, this won’t diminish the interest in property ownership. What this means is that people are going to visit fewer properties than they would several years ago, while the rest will just be surveyed online. This is where great digital marketing (especially great SEO) can help you get to the top. By collaborating with a reputable white label SEO agency, one can easily get a competitive edge they need.

  1. Virtual tour

Previously, we’ve discussed the impracticality of in-person visits to the property in order to inspect it. Fortunately, even this can be turned into a competitive edge. How? Well, by allowing your audience to do so in a virtual environment. Ideally, every potential buyer would have a VR device and every agency would have the means to produce a VR property tour. However, you would be surprised at how much can be achieved with a simple 360-degree house tour. This is quite practical both for the agency and for the buyer, as well. As for the agency, this automates the concept of the tour. When it comes to the buyer, they don’t have to spend time and money on the commute. This alone gives them the privilege to visit more places before they decide to make a purchase.

  1. Figure out your way around

Having quality content and prime real estate are just some of the prerequisites for your success in the real estate industry. You also need to figure out how to spread the word of this, and figuring out where real estate agents post listings are just one of the things to do. Other than this, you need to understand that both as an agent or an agency, you can’t do it all on your own. This is why you need to start networking. The simplest way to do this is to join professional real estate organizations. Obtaining professional memberships is an idea that truly goes a long way.

The very last thing you need to keep in mind is the fact that while a lot of these ideas aren’t necessarily new, finding unique angles to exploit them can indeed be game-changing. So, you need to start weighing your options and devise a unique plan for your enterprise to thrive and prosper in 2020.

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